The Effect of Context

As you have probably observed, your memory doesn't work the same in every situation. Certain factors, such as time of day, distractions, and your own internal states can affect your ability to remember things. These factors all make up what some people call the context of your memory. These demonstrations will show you how context can affect your memory in different ways.

• Encoding Specificity
• Mood-Congruence
• Mood-Dependent Memory
• Accuracy of Eyewitness Testimony
• Misinformation Effect