If you want to publish on the Web, take a look around. Spend some time surfing the Web and see what's out there. You can find plenty of examples of bad design and poor planning.
If you see something you like on the World Wide Web, steal it.
I don't mean you should steal intellectual property, of course. But there's nothing wrong with taking a look "under the hood" of a Web page and seeing how it's done. In most browsers, you can view the source code by choosing View > Page Source.
Go ahead -- try it right now, on this page.