Textbook reading is essential to a student's success, not only during his/her undergraduate education, but well beyond. Yet, students' compliance with class reading assignments is discouragingly low. Understanding why students don't read is a prerequisite to putting strategies into place that strongly encourage students to view their texts as useful and helpful tools, and ultimately encourage reading. Understanding Student's Aversion to Textbook Reading provides some literature-based insight into why students may not view their textbooks as the learning resources that they are, including reasons that are more under the control of the professor than the student. The presentation also offers some practical approaches to encouraging reading that address the specific reasons for students' aversion to textbook reading.